It was a carnival-like atmosphere at the National Art Theatre, Lagos, last weekend as Guinness Nigeria Plc unveiled the “Orijinal” Africa’s largest drum to the delight of enthusiastic guests. Consumers and lovers of showbiz got a feel of Orijin hospitality as they were left asking for more of what will be coveted many years after its debut. Guests got a taste of what to expect for the evening as the dance group set the tone with a fantastic display of cultural dance routines. Flowing with the expectant crowd was DJ Caise who dished out a perfect mix of old and new tunes that got the guests waltzing almost till mama called.
Orijin brand ambassador and wave-making indigenous rapper, Reminisce, led the retinue of artists that put up spectacular performances at the event. Kola Soul, famous for his ‘Marry Me’ ensured the crowd got into the right mood with his sublime delivery before folklore vocalist, Adunni and the Nerfetiti, rendered some cultural tunes that got the guests nostalgic. Hip-hop singer, Faze, also brought back memories with some of his hit tracks while popular dance group, Dance Na the Main Thing, thrilled the audience with some stellar stage presence.
Comedian, Seyi Law also ensured there were no dull moments with his rib cracking jokes which simply got the guests rolling to the edge of their seats. The high point of the evening was an unusual collaboration between hip-hop artiste, Reminisce and folklorist Adunni.
The crowd was stunned as Adunni and the Nerfetiti remixed one of Reminisce’s hit tracks into a cultural piece. But little did they know about the trick before Reminisce eventually stormed the stage to relieve their suspense. It was a unique performance which received a standing ovation from guests that were simply blown away. Speaking at the unveil, Ms. Eyitemi Taire, portfolio director, Lager and RTD, Guinness Nigeria Plc, said “the Largest African drum is another landmark in our journey as a business and eulogizing Orijin as the original drink for Africans”.
“A drum announces the presence of the royals and the revered; it represents everything African. It is the single identifier that cuts across all African cultures. It represents the vibrancy, energy, uniqueness, and interconnectivity of Africans which perfectly reflects the essentials of the brand’s originality,” Taire said. In his comment, the Ojora of Ijora, Oba Abdulfatai Ojora represented by Chief Joseph Ogunmola, commended Guinness for producing an iconic drink like Orijin. The “Orijinal” drum, a cultural icon, is an extension of the Orijin ideology of celebrating the contemporary African culture. The Orijin brand recently received the endorsement of Royal fathers across Nigeria as the drink of heritage for Africans. The “Orijinal” drum located at the National Art Theatre distinctly stands at a vantage point as a “pride for all Nigerians”.
The drum’s dimension determined by a team comprising Alexander Forbes actuaries and Billings Cost & Associates measures 22ftx25ft. On Orijin as a drink of culture and heritage, Taire explained that “we recognize the value of our culture and will do everything possible to keep our heritage.
Orijin connects with our people at this level just in the same way a drum connects. Where ever there is a drum there is celebration. And wherever there is celebration, you can be sure there is Orijin, the drink of tradition.” Orijin is a blend of African fruits and herbs flavours mixed with alcohol. Guinness Nigeria Plc is also the brewer of Guinness Foreign Extra Stout, Harp Lager and Malta Guinness. The company was established in 1950, making it one of the oldest companies in Nigeria.
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