Shock yesterday greeted the cancellation of the 2015 edition of the Big Brother Africa show. Regarded as one of the biggest shows on the continent, the show began airing on May 1, 2011 and has grossed huge earnings since then.
A Ghanaian newspaper, Razz, quoted Manager of Multichoice Ghana, Anne Sackey, as saying that the 2015 edition would not hold because the organisers of the show, Africa Magic and Endemol, were unable to get sponsorship for this year’s edition.
Sackey explained that MNET did not give them any reasons as to why they will not be airing the Big Brother this year, but she suggested it could be due to sponsorship constraints.
“They didn’t give us any reason though, but I think it’s mainly because of cash constraints as we all know the show is very expensive to put up,” she said.
Sackey said since the organisers don’t have a constant annual headline sponsor (s) for the show, it becomes difficult sometimes getting sponsors. Efforts to obtain comments from Multichoice Nigeria failed as an official, who did not want to be named, said he was not aware of the development.
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