Skye Bank Plc has restated its determination to meet the needs of its customers and help them realize their business objectives and dreams. The bank’s Executive Director, corporate Services, Mrs Abimbola Izu, stated this while explaining the rationale behind the bank’s new television and radio advertising campaigns which are enjoying airtime at the moment.
Speaking on the campaign tagged, ‘The Skye is big enough’ in Lagos, Izu, said the Skye was big enough for anything that individuals and customers have passion for and anything the customers dream about to do. “We are not only saying we are big enough in terms of size, but we are big enough in terms of skills, technology, sound corporate governance structure, system, policy, risk management principles in place, knowledgeable and dynamic management that we have. “Whatever it is that you want to do, we are big enough to help you do it. Our staffs are committed, loyal, dedicated and ready to help you. We have smart ideas, smart technology, smart people to help you’, she said.
The bank director said the financial institution chose to profile some successful Nigerians with humble beginnings in the television commercials and radio jingles in order to inspire other Nigerians who have some smart ideas and passion for a cause not to give up until they achieve their objectives.
Izu said their stories were similar to the bank’s story in 2006 shortly after the birth of Skye Bank when the bank was unknown, being a product of a merger of five banks. She said the name Skye was new to the banking public but the management quickly began a brand identity building project which thrust it into the limelight. She encouraged people with humble beginnings not to be ashamed but to strive to be successful, saying ‘we will be patient with you, stand by you because we are a product of small beginning.
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