A consumer lab report from Ericsson has shown that mobile phones, and not personal computers, remain the most popular means of accessing the Internet and using content services among Nigerians, with 82 per cent of them using their mobile devices to access the Internet daily.
The report, ‘Internet Goes Mobile’, focused on usage of mobile broadband services in Nigeria.
The study, which represented 30 million people living in metropolitan areas of the country, revealed consumers needs regarding mobile services, as well as their perception of telecommunications operators.
Findings from the study show that irrespective of location, users want to remain connected with messaging and calling, updated with browsing and social networking and having access to entertainment (mainly music).
With this development, the Ericsson Consumer Lab report noted that Nigerian consumers were replacing their devices, such as mobile phones and desktops with smartphones and laptops, affording them higher Internet connectivity in more locations.
It read, “Mobile phones have the highest device share of Internet services – 82 per cent of mobile phone users access the Internet with their device on a daily basis while 45 per cent use personal computers and 44 per cent use tablets.
“The availability of good network and voice quality drives up consumer satisfaction.”
The company’s Vice President and Head of Strategy, Marketing and Communications for sub-Saharan Africa, Tumi Sekhukhune, said the Ericsson Consumer Lab report indicated that Nigerian consumers were interested in a connected future and leading a more networked life.
“With 66 per cent of the working population studied rating the need to remain constantly updated as important, forward-thinking operators need to ensure that customers remain satisfied, especially around factors related to Internet services and network quality,” Sekhukhune said.
She said the study highlighted that the desire to remain updated and connected was a strong motivator for Nigerian consumers while opting for Internet services.
The Ericsson vice president said the pursuit of better access often persuaded consumers to switch connections from fixed broadband to mobile broadband, or vice-versa.
“The report also finds that 56 per cent of consumers are satisfied with parameters of operator services such as quality of network coverage (data and voice).
“It also reveals some of the future technologies and services that Nigerians are interested in such as connected homes, cars and multi-screening,” Sekhukhune added.
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