UNICEF has begun directly contacting agencies around the world in its effort to unify its disparate branding around the globe.
The United Nations children’s charity approached agencies directly in the last few days as it seeks a global network, preferably one that has offices in New York and Geneva, campaignlive. co.uk reports.
The brief is for global communications and strategy, with a contract length of three years.
UNICEF’s communications and fundraising are currently managed on a country-by-country basis and the charity wants to be more consistent with its messaging.
The winning network will create a global brand identity as well as develop fundraising campaigns. It will also be charged with growing UNICEF’s online presence.
UNICEF currently uses a range of agencies for creative campaigns, having worked with Atomic London in the UK and Forsman & Bodenfors in Sweden, the report added. The organisation did not respond to Campaign’s request for comment.
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